Author: jaye.clissold

Now that we know more about websites it’s time to bring it all together. It’s time to do a brief audit of your site to see how it stack up. Is your site responsive? Does your site display powerful calls to action? Does your website meet your goals? Do you have great images to display […]

You’ve invested your marketing dollars in setting up a user-friendly website optimized to search engines as well as people. The visual and technical aspects of your website have been planned keeping in mind the unique goals you expect your site to achieve. So, how has your website fared, and what kind of returns have your […]

A search engine-friendly website, is essentially a people-friendly site. The value of a website is realised when it delivers relevant content, encourages frequent engagement, and supports conversion goals in a tangible way. Google’s ranking mechanism considers a number of factors and continuously evaluate your website, a reason why SEO is a constant process of adjustment […]

A lot of the conversation around web design has centered around building websites that automatically adjust to the device on which they’re accessed and viewed. Delivering seamless, enjoyable experiences on big and small screens has become a priority, and for good reason. Web-capable devices have become ubiquitous, allowing consumers to discover brands and make purchases […]

When you decide to build a new website, a number of decisions must be made, from choosing a reliable website designer to planning the elements, functionality, user experience of the site. At the very basic, you will need to consider the following factors. SMART goals Website design is a sum of many parts that come […]

Every business needs a website. Even those with two or fewer employees and products that can’t really be sold online. Why is that? For one, the internet has become the go-to source to discover brands, products, services and people. By defining your brand identity online, your website multiplies your visibility among your target audience. The […]

In the age of smartphones and mobile devices, users expect websites that load quickly and present the content in an easily consumable format. However, it often leaves website owners in a dilemma to sacrifice their website speed in a bid to create a responsive website or vice versa. Slow speed slows down business A quick […]

Your Google Analytics dashboard is a great place to get started with exploring your website performance. Even if you do not get into the details of other metrics every day, take the time to read your dashboard. Think of it as a daily health check for your site. It will tell you if everything’s working […]

Websites are the face of your business online. Whether its role is to be a salesperson for you, or to simply build awareness about your company’s services or products, an effective website can go a long way in getting those crucial conversions. A good website should be able to do the following: Make a good […]

A responsive website is one that will change its aspects dynamically depending on the device that it is being viewed on. As mobile devices have started outselling desktop computers, it is important for businesses to have a responsive website. Studies have shown that responsive websites gain more views and have higher conversion rates when compared […]