Business problems

Underperforming ecommerce site

Businesses today seek to sell to a global market through eCommerce platforms, or online stores as opposed to the traditional brick and mortar stores. An eCommerce site helps delocalize your business so you can reach a wider market outside your geographic location.

Sometimes you can launch an ecommerce website only to realize that customers are not coming through as expected. Alternatively, you could be receiving a huge number of visitors who are not buying your offering. Both of these are cases of an underperforming site.

Such a site is not generating enough revenue to let your business grow, neither is it yielding sufficient return on investment, or ROI.

Ecommerce website underperformance could be the result of improper positioning where the content is not tailored to the actual queries that people input when they are searching online for what you are selling.

Additionally, your eCommerce site could be loading slowly, could be having thin; insufficient content thereby lacking the information that customers want, or is not optimised for mobile. A slow website discourages users from visiting it – leading to loss of potential customers. Insufficient content and lack of mobile friendliness also affect how Google indexes your eCommerce site and this may reduce the visibility of your online store to potential leads.

Solutions

1

Drip email campaigns

Imagine being able to automatically respond to incoming email requests with exactly the information your user is requesting but without you having to touch anything. Now imagine sending them hyper-relevant information automatically then two days later following up if you receive no reply. This is the power of drip marketing. According to research conducted by Emma, targeted drip email campaigns deliver 18 times more revenue than globally broadcast ones. There are very few channels that can generate anywhere near that kind of return.

2

Capture email addresses

It’s all well and good to have website visitors, but if they don’t answer your call to action, it won’t do you any good. In order for customers to feel comfortable giving you more information about them, you need to offer them something in return. This can come in the form of information about the industry you’re in, or a free consultation with you.

3

A/B Testing

Building a website shouldn’t be a set it and forget it project. Like training for a marathon, it will get better the more work you put into it. One way in which you can learn what works and what doesn’t with your customers is to do A/B testing. With A/B testing we essentially have two versions of a web page that are served to users at random. As they interact with the page, we use the data gathered to discovered which version was the most effective. We then implement the changes based on science and data.

4

Responsive Website

A responsive website is one that will work on any device the site is viewed on. If you have a website and it isn’t responsive, then you may as well not have a website at all. There is nothing more frustrating than trying to view a website on your phone and having to zoom right in to read the content. In fact, Google have even begun to penalise your website if it isn’t optimised for mobiles.

5

Search Engine Optimisation

What good is having a website if no one can find it? SEO is where we optimise your site to help boost its rankings in search engines. Did you know that if your site can’t easily be viewed on mobile devices it is penalised by Google?

6

Targeted ad spend

Never mind the fact that people spend ridiculous amounts of time on social media, with Facebook ads you can target people based on age, location, demographic, gender, or even organisations liked. Being able hone in on your target market in such a way means you’ll get the most value from your budget.