Social media marketing, whether paid or organic, is a necessity today. Any business that wants to beat the competition and stay ahead of the curve must have a solid online presence. That doesn’t mean having only a good website, rather; it means being present on Facebook, Instagram, Twitter, Pinterest and/or LinkedIn just to mention a few. Your customers hang out on the social media and that’s where to connect with them.
Keeping up with the conversations on social media, with so many networks to monitor, can be a demanding task. There are posts to create and share across your social media presences, user comments to respond to, complaints to act upon and most of all; analytics to measure.
Trying to log into each individual social network to be able to do all these tasks can take a toll on your business operations and you could end up spending too much time managing the social media accounts instead of running your business.
As a way out, it is best to automate the process by adding your social media profiles to a common dashboard and managing everything centrally and on the go using a social media management tool such as Hootsuite.