Business problems

Taking too much time to update social media

Social media marketing, whether paid or organic, is a necessity today. Any business that wants to beat the competition and stay ahead of the curve must have a solid online presence. That doesn’t mean having only a good website, rather; it means being present on Facebook, Instagram, Twitter, Pinterest and/or LinkedIn just to mention a few. Your customers hang out on the social media and that’s where to connect with them.

Keeping up with the conversations on social media, with so many networks to monitor, can be a demanding task. There are posts to create and share across your social media presences, user comments to respond to, complaints to act upon and most of all; analytics to measure.

Trying to log into each individual social network to be able to do all these tasks can take a toll on your business operations and you could end up spending too much time managing the social media accounts instead of running your business.

As a way out, it is best to automate the process by adding your social media profiles to a common dashboard and managing everything centrally and on the go using a social media management tool such as Hootsuite.

Solutions

1

SaaS

These days there’s a SaaS or Software as a Service app for just about everything from accounting to monitoring your ranking in Google. Through the effective use of the right apps you can enhance almost every aspect of your business. One of the really great benefits of a SaaS app is there is little to no initial cost, with most apps offering a free trial. This lets you take the time to test the app to make sure it’s the right fit for you.

2

Targeted ad spend

Never mind the fact that people spend ridiculous amounts of time on social media, with Facebook ads you can target people based on age, location, demographic, gender, or even organisations liked. Being able hone in on your target market in such a way means you’ll get the most value from your budget.

3

CRM

Gone are the days of keeping track of your clients in a little black book and a Rolodex. These days there’s so much information about your clients that it’s impossible and impractical to try and write it all down. That’s where a Customer Relationship Manager (CRM) comes in. These apps can keep track of everything relating to your customers so that when your employees interact with customers they have everything they need to know available at their fingertips.