Business problems

Slow to develop applications

Businesses develop enterprise-grade solutions and applications to help with completion of simple to complex tasks, and enhance service delivery. A good example would be an accounting software that simplifies transactions or a custom CRM that enables customers to initiate interactions or schedule meetings.

There’s an increasing demand for such enterprise applications as customers increasingly prefer to do their shopping conveniently online. Despite this swelling demand, Gartner revealed in a 2017 survey that a huge number of enterprises globally have not built, customized or virtualized any mobile apps in an entire duration of 12 months. Evidence suggests that enterprises are generally slow in developing needed apps and solutions, other than just mobile apps.

This problem is largely attributed to a lack of essential resources including finances, skills and time as most employees operate within rigid working hours – even as trend sows that most app development projects end up costing less than expected. Some enterprises also fail to pace up their app development initiatives for lack of clear ROI justification or visible direct business benefits.

Adopting an agile approach in project management, as do many of today’s smart software organizations, can help project managers hit key milestones in app development much faster. Alternatively, enterprises that are struggling with app development can turn to existing Software as a service (SaaS) applications as a way to respond to their growing app needs.

Solutions

1

A/B Testing

Building a website shouldn’t be a set it and forget it project. Like training for a marathon, it will get better the more work you put into it. One way in which you can learn what works and what doesn’t with your customers is to do A/B testing. With A/B testing we essentially have two versions of a web page that are served to users at random. As they interact with the page, we use the data gathered to discovered which version was the most effective. We then implement the changes based on science and data.

2

Agile Project Management

Have you ever undertaken a monolithic IT project that seemed to drag on forever? The Agile Methodology was developed to solve this issue. In Agile you work in short bursts of work known as sprints. The goal of Agile is to complete features in the sprints to quickly push them out into the finished product so that they can be tested and reviewed by real world users. By working this way you constant feedback from users so you only develop the product/features that are needed.

3

SaaS

These days there’s a SaaS or Software as a Service app for just about everything from accounting to monitoring your ranking in Google. Through the effective use of the right apps you can enhance almost every aspect of your business. One of the really great benefits of a SaaS app is there is little to no initial cost, with most apps offering a free trial. This lets you take the time to test the app to make sure it’s the right fit for you.