Writing a business blog is easy, but building an audience for it is not. You could be covering topics that fall within your niche, so writing the articles would be a breeze. But getting people to read these articles requires that you put in quite a bit of work. You may also need to have some knowledge of how Google and other search engines like Bing and Yahoo! work to direct traffic (online users) to your blog. Ideally, you’ll want to know;
- What search engine optimization is,
- What volume of text is ideal for a blog,
- How long it takes for Google to index your blog posts to be able to accurately measure the performance of each, and;
- How to research your keywords, interpret analytics and measure success.
Unless you get your hand on all these dynamics of the Internet practice, chances are that you’ll write blog posts that are full of content but not succeed to deliver it before the eyes of the intended audience. Oftentimes you’ll be trying to attract the wrong audience who cannot benefit your business, look for audiences at all the wring places, or even give up too soon on strategies that would otherwise yield results eventually.